
Elevit: Empowering Women on Their Pregnancy Journey
Print & Digital Campaign Design
Elevit is Australia's No.1 pregnancy multivitamin, trusted by women nationwide for its superior levels of folic acid and iron. This campaign aims to communicate Elevit’s key benefits to women who are planning to conceive or are currently pregnant — emphasizing nutritional support, scientific formulation, and brand credibility.
Objective
To create a cohesive visual identity that delivers clear, emotionally resonant messaging across both print and digital platforms, while aligning with Elevit’s brand guidelines and targeting health-conscious women aged 25–40.
My Role
Visual concept and campaign art direction
Layout design for print marketing (A1 Poster, Pull-up Banner, Trifold Brochure)
Landing pages and main websit update
Social media content creation (Instagram Feed & Stories and Wechat)
Typography, brand colour alignment, and image curation