Berocca
ntegrated Campaign Design — Social, Print & Outdoor
Berocca is a globally recognized multivitamin brand by Bayer, formulated with 12 essential vitamins and minerals, including B-complex and vitamin C, to support mental sharpness and physical energy. This campaign was designed to energize Berocca’s visual presence across both digital and physical platforms, targeting health-conscious, on-the-go individuals.
Objective
To deliver a vibrant, high-impact campaign that reinforces Berocca’s core message — energy and vitality — through dynamic visuals, bold typography, and consistent brand storytelling across social media, retail spaces, and outdoor advertising.
My Role
Concept development and creative direction for energy-focused messaging
Design and animation for social media (Instagram & Facebook static posts + short-form video content)
Billboard and vendor poster design (e.g. Chemist Warehouse, health retail spaces)
Visual adaptation of campaign across print and digital placements
Typography and colour treatments aligned with Berocca’s energising brand identity
Cross-platform consistency to ensure campaign recognizability and recall
Collaboration with marketing and retail teams to deliver assets under tight deadlines
