Objective

To establish a cohesive and elevated brand identity that reflects The Harbours Embrace’s exclusivity, while delivering consistent, luxurious experiences through both print and digital design — from brand launch to daily event execution.

My Role

• Brand concept development and logo design

• Creation of brand guidelines, visual tone, and system assets

• Print collateral design: event invitations, key visuals, posters, menus, brochures, signage

• Event branding: signature walls, photo backdrops, and on-site styling graphics

• Website design and launch for The Harbours Embrace and VRG

• Digital content creation: Instagram, LinkedIn, Facebook, and WeChat

• Typography, colour palette curation, and photo direction

• Video editing for event recaps and brand storytelling

• End-to-end creative management from launch to campaign execution